You Deserve Quality

South African townships face a critical challenge with counterfeit food products, which pose significant health risks to the local population and undermine legitimate businesses. GBA Institute, committed to fostering sustainable and ethical local economies, has developed "You Deserve Quality" campaign to address this pressing issue.

Objectives:

1. Raise awareness about the dangers of fake food products and their impact on public health.
2. Unite retail outlets to promote genuine suppliers and strengthen local supply chains.
3. Educate consumers on identifying and avoiding counterfeit goods, empowering them to make informed choices.
4. Stimulate economic growth by supporting legitimate local businesses and suppliers.