Igniting possibilities for small businesses.

Global Brand Alliance Institute (GBA Institute), formerly Look Better Institute, is a Transformative Socio-Economic Innovative Enterprise (TSIE) focused on building the brand image of African Tech Startups and small businesses based in marginalised regions mainly in the township and rural environments for the purpose of scaling up their access to both capital investment and sustainable clients. We also focus on local business education as a cornerstone of our transformative approach. 

Background > News >
Background

The Growth Operating Space (GOS) of black-owned African Tech Startups and other small businesses mainly in the township and rural areas continue to be negatively affected by the dominance of multinational brands and GBA Institute recognises that it remains increasingly difficult for these businesses to compete on the market without proper branding. Transitioning of small businesses to a better professional image and improved operational processes is paramount to their growth and sustainability.

With a comprehensive understanding of the challenges faced by African Tech Startups and small enterprises operating in township and rural environments, GBA Institute has identified two of the key factors that can significantly impact their growth and sustainability: Professional Branding and Marketing Support and Local Business Education. We firmly believe that transitioning these businesses to a more professional image and investing in business education tailored to the unique features of the African business landscape are pivotal steps to creating a pathway to success.

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Igniting Possibilities

"At GBA Institute, our mission is to ignite possibilities for small businesses in South Africa, scaling up their access to both capital investment and sustainable clients hence fueling their growth and empowering them to thrive in the competitive marketplace. As a nationwide-wide Transformative Socio-Economic Innovative Enterprise (TSIE), we are dedicated to strategically build the brand image of African Tech Startups and small businesses located in marginalised regions, particularly in township and rural environments through innovative delivery processes that are efficient and less time consuming. Our mission extends beyond these parameters and we have a focus on local business education as a cornerstone of our transformative approach."

Tamane A. Murahwa | Founding Director

Our Approach

GBA Institute accomplishes its mission by offering sponsorships for vital branding necessities, along with conducting brand development training and implementing strategic marketing initiatives for small businesses through diverse media channels. Our approach entails deploying a team of proficient brand strategy and research professionals who engage with business owners in person. Through this process, we thoroughly evaluate the businesses' history, growth trajectories, and future potential, enabling us to design tailored solutions that address their unique needs and pave the way for sustained success.

Deliverables

Upon empirical assessment and qualification for our branding sponsorship, GBA Institute takes decisive action in providing the necessary support to the deserving businesses, all at no cost to the business owners. Within a span of 12 weeks, our dedicated team embarks on delivering an array of vital components, including a complete identity design, a professionally crafted website, and a comprehensive marketing plan. Furthermore, we proudly feature success stories of these businesses on GBA Institute's digital platforms, effectively showcasing their brands and services to potential sustainable clients and investors.


Impact: Empowerment Model

GBA Institute’s “Three-Value Chain Model” empowers three small business through the supply chain; sponsorship to brand one small business empowers 1. GBA Institute 2. the marketing agency that is commissioned to do part of the branding and marketing work and 3. the Brand Alliance beneficiaries. 

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Who We Are
Programmes
Impact
Partner With Us
  • possibilities@gbainstitute.org
  • +27 78 859 5969

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